Top Blog Posts from the WordStream Blog
What makes a good blog post? Is it site traffic? Social shares? Cat memes?
Here at WordStream, we’ve been publishing blog posts since 2009. We’ve covered pretty much every topic in digital marketing, from keyword research to email subject lines to Facebook advertising.
Here you’ll find a selection of our top-performing blog posts of all time—our most popular articles as judged by your, our readers!
PPC Basics
How Much Does Google Ads Cost?
Google Ads Impression Share: Understanding and Improving Your Impression Share
6 Steps to Building a Brilliant Paid Search Account Structure
The 8 Best (& Free!) Google Ads Tutorials for Beginners Right Now
How to Pass the Google Ads Certification Exam: 7 Tips from Newly Certified Professionals
What’s a Good Click-Through Rate (CTR) for PPC?
How to Create the Best Landing Pages for Your Google Ads Account
Paid Search Marketing
Google Ads Benchmarks for YOUR Industry [Updated!]
7 Totally Underrated Free Google Ads Tools
29 PPC Tools You Need to Try This Year
The Easy 8-Step Checklist for PPC Audits
7 Ways to Write Super-Effective Google Ads (With Real Examples)
We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]
7 Tips to Master the Google Display Network
How to Make A High-Quality Google Adss Report in 15 Minutes [Free Template]
Average Cost per Click by Country: Where in the World Are the Highest CPCs?
5 Reasons To NEVER Use Google Ads Automatic Bidding
Google Conversion Tracking: Complete Guide to Conversion Tracking in Google Ads
Google Expanded Text Ads: 10 Things You Need to Know
11 Kick- Ass Call to Action Examples (and Why They Work)
Remarketing Lists for Search Ads (RLSA): What You Need to Know
Google’s Responsive Search Ads: 13 Facts and Best Practices You Need to Know
Search Engine Optimization
25 Ways to Increase Traffic to Your Website
How to Rank for a Keyword in 10 Steps
Keyword Optimization: Why Optimizing for the Right Keyword is ‘Do or Die’
How to Write an Awesome Blog Post in 5 Steps
SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
The 8 Best Keyword Research Tools (Almost All Free!)
Beginner’s Guide to Keyword Search Volume for Marketers
What is Evergreen Content? A Guide to Long-Lasting Content that Boosts SEO
The 8 Best Tools for Finding Competitor Keywords
Advertising & Marketing Ideas
26 Free Online Marketing Courses: Learn Digital Marketing!
35 Easy and Effective Real Estate Marketing Ideas
25 Restaurant Marketing Ideas: How to Market a Restaurant
64 Creative Marketing Ideas to Boost Your Business
18 Sneaky Ways to Build Brand Awareness
22 Low-Budget Marketing Ideas for Small Businesses
7 Best Survey Tools: Create Awesome Surveys for Free!
7 of the Best Value Proposition Examples We’ve Ever Seen
23 Creative Advertising Ideas that Actually Work
11 Examples of Great Customer Testimonial Pages
7 Super-Creative, Crazy-Effective Retargeting Ad Ideas
17 Hair-Raising Salon Marketing Ideas
Complete Beginner’s Guide to Advertising on Amazon
How to Do a Webinar Your Audience Will Love
Ethical Marketing: 5 Examples of Companies With a Conscience
Landing Page Relevance: Can You Optimize for Quality Score?
Our 8 Best Ad Copywriting Tips EVER!
17 Best Practices for Crazy-Effective Call-to-Action Buttons
Social Media Marketing
6 FREE Facebook Marketing Tools to Juice Up Your Campaigns
The 7 Best Free Social Media Management Tools
11 Ways to Get More (Real!) Instagram Followers
Find Your Old Tweets: How to See Your First Tweet
33 Instagram Captions that Will Break Your Like-ometer
One Weird Trick to Get More Facebook Likes for Free
75 Super-Useful Facebook Statistics
Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach
33 Mind-Boggling Instagram Stats and Facts
40 Essential Social Media Marketing Statistics
Social Media Advertising
5 Ridiculously Powerful Facebook Ad Targeting Strategies
Facebook Ad Benchmarks for YOUR Industry
Facebook Relevance Score: 4 Key Facts to Know
9 Tips to Write the Best Facebook Ads Ever (With Examples)
9 Ways to Lower Your Facebook Ad Costs
7 Awesome Facebook Ad Examples (and Why They Work)
21 Facebook Advertising Tips to Try Right Now
The Complete Guide to Facebook Video Ads
The Complete Guide to Advertising on Instagram
7 Killer Tips for More Effective Real Estate Facebook Ads
All of Facebook’s Ad Targeting Options (in One Epic Infographic)
The Ridiculously Awesome Guide to Facebook Remarketing
How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money
4 Ways to Make Facebook & Google Ads Work Better Together
Miscellaneous Topics
37 Staggering Video Marketing Statistics
Top 10: Best Video Editing Software for Beginners
10 of the Most Innovative Chatbots on the Web
6 Places to Learn Photoshop for Free (or Almost Free!)
How to Do a SWOT Analysis for Your Small Business
20 Ways to Improve Your Presentation Skills
10 Companies Using Machine Learning in Cool Ways
Pain Points: A Guide to Finding and Solving Your Customers’ Problems
25 Ways to Increase Sales Online
7 Things Nobody Tells You About Working Remotely
7 Ecommerce Trends You Can’t Ignore
Everything You Know About Conversion Rate Optimization is Wrong
The 9 Best Email Subject Line Styles to Increase Your Open Rates
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